검색 엔진 가시성 도움말

What is search engine optimization and why should I care?

You’ve heard the term “SEO” but you’re not sure what it’s all about or if you even need to know. This video provides an overview of how SEO works and why it matters.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website's HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance on the Web.

Once search engines are alerted to your website's presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page.

The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site's keywords as possible.

Some search engines, including Google®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external links are called back links.

Why should I care about SEO?

You've heard the phrase "Location, location, location!" and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you're going to get.

Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.

The goal of SEO is to land your website in the top few pages of search pdat results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.

To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.

Next steps

More info


이 글이 도움되었나요?
피드백을 보내주셔서 감사합니다. 고객 서비스 담당자에게 문의하시려면 지원 전화 번호 또는 위의 채팅 옵션을 이용하시기 바랍니다.
도와드릴 수 있어 기쁩니다! 더 도와 드릴 것이 있나요?
그것 유감스럽습니다. 혼동이 되었던 사항 또는 솔루션이 고객님의 문제를 해결하지 못했던 원인을 알려주세요.